Ash's Blog: Internet Leads: Here Are The Pros & Cons

Developing a large pool of targeted Internet leads is something that ANY business owner or entrepreneur relies on for for successful sales to increase business.

What are Internet leads?

Leads are people who have taken action to express interest in your product or service. Completed on the Internet, this is the first step in building a business that generates a steady flow of partners, clients, and customers.

There are many ways to attract more leads into your business. You can either do this yourself or you can hire someone to do this for you. You can also use internet or you can use more traditional methods of marketing to attract leads although an integrative approach expands reach greater than using either by themselves. The Internet is just 1 way to significantly increase home business leads.

Using Internet Leads & The “Pros”

Meet more people – if you attract internet leads online you are able to reach a global market of people to do business with. This is a bit different from attracting you local market offline. You can generally use traditional methods of marketing combined with Internet to expand your reach to those in different regions, countries, etc.

Stay at your home office – you can use your home office or you can connect with your internet leadsover any wifi or data connection (and a computer). This is great because video conference can be just as efficient as an in-person meeting and can occur without the time and travel expenses

Already using the Internet – the people who come into your marketing funnel as internet leads have 1 advantage so far and that is they are using the Internet to connect with those who offer more expertise in an are they are looking to achieve abundance with. If you want to work with people who are more ‘internet-savvy’ then this works to your advantage. Internet is become more popular because if it’s ability to be leveraged in business building and future clients, partners, and customers must be at least using and have basic knowledge of navigating the Internet.

Build your business faster – you can quickly develop a list of your own internet leads using paid advertising. Within 48 hours on some ad networks.

The “Cons” of Internet Leads

Expensive – buying internet leads from a 3rd party can be expensive because you are paying extra for someone else’s knowlege and effort. If you know how this works and learn how to do some of this yourself, you can save a cash then build your resources to be able to delegate & outsource these tasks to someone else.

Quality – 3rd party internet leads aren’t helpful unless you are familiar with the quality and integrity of the vendor who is generating the leads you purchase. Check beforehand to get a better idea of how well of a relationship the vendor has with his leads and how well they will respond to your offer.

Lacking relationship – If you have purchased access to a group of leads, you will have to build trust with them over time before they purchase anything from you. These are people who generally will take a longer time to go through the sales funnel. The people who you build a relationship with online or offline are those who will become your loyal fans and will be interested in what you have to offer.

Building your business online of offline requires specific actions taken consistently. These types of actions include marketing and selling. Taking these actions (in addition to setting up an online marketing and sales funnel) will help you generate more internet leads.